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Professional Experience
Graphic Designer | Urban Edge 03/2023 - Present
Integral part of a 3 person marketing team, acting as creative manager to oversee all design decisions for corporate teams as well as for 76 properties across the US and Puerto Rico.
Led the rebrand of the company, working top-down to design a new logo, brand identity, website, and collateral for all departments.
Spearheaded a collaboration between leasing and marketing, increasing communication to potential tenants by 20% in 2024.
Managed all creative for Bergen Town Center in Paramus, NJ including events, in-store signage, digital presence, advertising, and the newly installed digital screens.
Rebranded Puerto Rico’s Shops at Caguas, creating a new logo, brand identity, and signage for the property.
Freelance Graphic Designer | The Creative Circle 08/2022 - 03/2023
Assisted B2B clients in holiday marketing campaigns.
Worked in wireframing and XD programs- Sketch, Figma, and Adobe XD.
Created social media content and marketing strategy for small businesses.
Senior Graphic Designer | Fetch for Pets and Brand Buzz 10/2021 - 08/2022
Followed brand guidelines to create marketing content for over 100 different licensees across two companies.
Led app development for GPS Pet Trackers and Automatic Feeders.Acted as project manager between our licensee and a third party app developer, overseeing all content from product and packaging to app functionality and website design.
Collaborated with the sales team to create eye-catching graphics for trade show– including banners, end caps, and marketing sheets.
Digital Creative Specialist | Eataly USA 12/2018 - Present
Same duties of the Web Designer PLUS overseeing the marketing strategy for all digital platforms.
Spearheaded the 2020 $2-million Holiday Gift Box project from conception to final distribution, including $100,000 in B2B sales.
Trained and managed the day-to-day of the Junior Ecommerce Designer and the Marketing Design Intern.
Boosted lead generation by 20% over a 6-month campaign that included in-store photo booth installation, print collateral and a social media campaign for brand awareness.
Managed digital advertising, SEO and web content for 7 North American stores, Eataly.com, EatalyVino.com and 3rd party vendors.
Acted as Marketing Manager for the Digital Sales department, creating and implementing strategies for customer acquisition and retention.
Web Designer | Eataly USA 08/2016 - 10/2018
Responsible for print and digital collateral for Eataly.com.
Increased ecommerce newsletter revenue by 40% over one year by implementing a marketing strategy and modernizing graphics and content.
Trained new designers and managed brand identity over multiple platforms.
Collaborated with the marketing team to develop themes, strategy and guidelines for brick-and-mortar stores.
Lead Designer & Assistant Director | Marist College Art Gallery 10/2012 - 05/2016
Oversaw all aspects of the gallery, including design, coordinating with artists, and managing a team of fifteen people.
Increased gallery attendance by creating and maintaining social media accounts, updating brand design, and coordinating community outreach.
Carried out daily operations, including- answering phones, set-up and take-down of shows, and interacting with attendants during openings.
Graphic Designer & Curator | Marist International Programs 09/2015 - 05/2016
Managed all content for the Marist Venice Biennale Show including web and print advertising, curation of the show, and facilitating contact between the featured artists and gallery staff.
Designer & Photographer | Marist Student Advancement 08/2015 - 05/2016
Redesigned outdated media and created branded content. Held photoshoots for scholarship recipients and edited photographs for print. Photographed school events.
Customer Service Team Member | Whole Foods Market 06/2013 - 08/2016
Ensured quality customer experience and assisted in front-end retail operations.
Education
Marist College | Poughkeepsie NY May 2016
Bachelor of Science in Digital Media
Minors in Graphic Design & Art History
Lorenzo de’ Medici Institute | Florence, Italy Spring 2015
Marist College Venice Biennale Program | Venice, Italy June 2015
Marist College Dean's List
RELEVANT SKILLS
Digital Newsletter Creation
HTML
Website/Eccomerce Design
Adobe After Effects
Typography
Adobe Photoshop
Adobe Indesign
Adobe Illustrator
Digital Marketing
Social Media
Photography