Rebrand
In early 2024, I rebranded the Urban Edge company, creating a new logo and brand identity. I oversaw the development of the new website, and created templates and collateral for every department in the company.
Leasing
One of my biggest focuses was the relationship between the leasing and marketing teams. We worked with our agents to custom materials to promote vacancies through email, social media, and print.
Properties
Our higher-end mall properties had additional design requirements due to on-site events, social media, and digital signage. This includes Bergen Town Center in Paramus NJ, Shops at Caguas in Caguas PR, and Woodmore Towne Centre in Glenarden, MD.